Why 3D Rendering is Important to Product Development

Product rendering and visualization is an affordable technology for quickly and realistically depicting products or architecture visually. When a product, program, or concept is still in its early stages 3D product rendering and visualization can be used. Besides being great for marketing, 3D product rendering saves time and expense.

Historically, brands that wanted to showcase their product lines, either in a print catalog or on their website – and that look really good – have been limited to the rather time-intensive and costly photo .The number of people involved (before and during the shoot), the making of sets and hours spent on the job all add up. Then, there’s still post-production. Fortunately for these same brands, 3D Rendering makes the photo shoot almost unnecessary. Furniture companies can now use 3D Rendering Company to create computer generated images of their products. This is where 3D product Visualization services really shine, if a product misses a shoot, there is no need to setup another day and reproduce all of those associated costs.

The advantages of a computer generated image (CGI) over a photograph are endless. 3D Product Rendering can be completely tailor made to the client’s needs.

3D Product Animation, services to various Manufacturing Agencies, Furniture Designers, and other product based Companies.

In many cases, 3D images created using digital rendering can be more impressive than those taken by professional photographers. As a result, furniture companies, jewellery stores (renderings of Jewelry for E commerce website, where client may need various angles with different metal and gemstone combination) can present potential customers with the best possible image of their product.

The 3D process also makes it easy to apply different lighting or backgrounds, and even show different materials and colors for each item in a very realistic looking way. Check out IKEA  – nearly 25% of their merchandise is rendered.
What happens when changes need to be made for the next catalog or website update?
If 3D Rendering was involved, not nearly as much as having to call everyone back around the table to design, create and execute yet another photo shoot.
So, long-term, digital rendering saves additional costs.
Product visualizations created with rendering software help the product development process in many ways. They help “sell” ideas or concepts long before they exist in physical form; communicate important product information to customers, such as instructions on how to assemble or use new products; help engineers identify design problems; and can shorten time to market.

3D product renderings offer some advantages over photography: they can be less costly to produce, they can highlight details that might otherwise be difficult to capture, they can illustrate something that doesn’t even exist yet, and they can be revised or edited more easily at a later time if something like a color scheme or feature changes